📹 Video Marketing Statistics You Should Know in 2021 — Brandit

Source — nealschaffer

Video marketing is an excellent way to communicate your message and get the attention you deserve. But there’s more to video marketing than simply uploading a video to your YouTube channel and crossing your fingers. If you want to see results, you need to know how to market a video and measure its effectiveness. Here are some of the most important video marketing statistics that will help you understand and track the effectiveness of your video marketing strategy in 2021.

You’ve probably heard by now that video marketing is one of the best ways to increase traffic, leads and sales. Are you wondering if it’s worth investing in video marketing? What is the best practice for video marketing? How effective is video marketing? What is the future of video marketing? Or why is video marketing so important?

Well, we are living in the golden age of visualization. Video is the medium most consumed by Internet users, and therefore by your future customers. Whether on Google, YouTube, or Social Networks like Facebook, Instagram, LinkedIn or TikTok, videos are trending everywhere.

In this article, I have shared some key video marketing statistics which proves how important is video marketing for your business? You have probably heard it everywhere that video marketing is the future and the present of online marketing. Read these facts about video marketing you may not know yet but you should be aware of.

I will also highlight some of the benefits of video marketing and the future video marketing trends. In the end, not only you will understand the numbers for the online video market, but you will also know where to focus your online marketing efforts. The Internet is changing and the world with it. From text, images, and now to videos, the trend is on course and if you want to take advantage of the wave you have to be up to date.

Video Types That Every Business Must Master

Source — denimvideo

Did you know the average attention span in 2015 was just over 8 seconds? That’s about as long as the average goldfish. To put that into perspective, it’s less than the length of a Vine video. On the other end of the spectrum, there are those who are able to maintain concentration for over 20 minutes (like me).

Gone are the days when investing in video was a luxury few could afford. Today, creating videos for your business is a must. Before we get deeper into the stats. Let’s see together and take a quick look at some of the types of videos you can create to market your business.

One of the most common is the how-to video, which is a short video explaining your product or service. You will often see how-to videos on a website’s home page, or on a product or landing page.

Other types of video content marketing include:

• Video interviews
• Vlogs (video blogs)
• Tutorial videos
• Videos of presentations
• Recordings of live streams
• Video testimonials
• Product demos and reviews
• Video ads

If you’re not taking advantage of video marketing in 2021, then you’re already behind the times. Take a quick minute by reading this guide to video marketing & find out why it’s so effective for every businesses to showcase their services online? You can consider any of the posts mentioned in this video marketing guide which will help you get a better understanding of video marketing in digital marketing.

Video Marketing ROI Statistics

Source — webdew

Video marketing is one of the easiest and most effective ways for companies to attract new customers. It’s a key component of a successful digital marketing strategy, and this is why so many businesses are choosing to use it. The benefits of video marketing are huge, and these benefits are only going to increase as time goes on. Here are some of the most significant statistics impacting video marketing in

Video marketing is a great way to stand out from the crowd. The statistics show that people are spending more time on video than ever before, so it’s no wonder then that many businesses are investing in video marketing to gain an advantage over their competitors.

You may still have doubts. Is it really worth considering using videos to promote your business in 2021? Do you have enough resources to create and use video content in your marketing efforts? Research shows us that it is. In 2020 report, Wyzowl found:

• Video gives 89% of video marketers a good ROI.
• Video helps 83% of video marketers generate leads.
• Video increased traffic to 87% of video marketer websites.
• Video has directly helped 80% of video marketers increase their sales.
• 95% of video marketers plan to increase or maintain their video spend in 2020.

Animoto’s Social Video Forecast also suggests that 91% of marketers are happy with the ROI of social media video marketing. Videos can make you a lot of money. Adding a product video to your homepage can increase conversions by 80%.

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product ,purchased it later. So start creating your exciting product videos now!

In the end, the effectiveness of the video isn’t even surprising. After all, vision is our most dominant sense. Most of the information transmitted to our brain is visual. So if images can already massively drive engagement, imagine what moving images can do to your business?

Who’s Using Video Marketing

Video marketing has grown exponentially in popularity over the past couple of years. More and more businesses have begun using video marketing for their business, and with good reason too; videos are a very powerful tool for marketing. This is an example of how a Video Marketing Agency in Boston like Brandit Marketing Solutions is utilizing videos in its marketing.

Source — Brandit Marketing Solutions

I have written about the impressive growth of video marketing before — and it’s worth noting again as we head into the mid of the year. If you’re not currently using video, you probably should be. Video marketing is one of the most effective ways to get your brand in front of a prospect and into their mind. The findings of the Content Marketing Institute are similar. B2C and B2B research for 2020 shows that:

• 66% of B2C marketers use video marketing.
• 71% of B2B marketers use video marketing.

These video marketing statistics suggest that a lot of people are using it. Wyzowl claims that 85% of businesses use video as a marketing tool. According to Animoto, that number is even higher with 96% of marketers placing ad spend on video.

Another answer to the power of video marketing lies in the most important metrics of any campaign: conversions, that is, sales made. An interesting study conducted by Breadnbeyond shows that 81% of companies use video in their marketing strategy. And Social Media Examiner’s Social Media Marketing Industry Report Shows 57% of Marketers Used Live Video in 2019!

More than two-thirds of marketers use video marketing. Of course, common sense dictates that this format improves their sales performance. Otherwise, why Amazon, eBay, Ali Express, and other e-commerce giants are investing millions in video marketing?

Consumers and Online Video Marketing

Source — score.org

Do you want them to visit your website and place orders, or share your content with their circles of friends? Would you like to collect likes or comments? How do you make them react exactly the way you want them to? Wyzowl’s research shows that people watch an average of 16 hours of video online per week. And 84% of people say they were convinced to buy a product or service by watching a brand’s video.

According to think with google, YouTube turns 18 to 49 in an average week than all cable TV networks combined. Think with google adds that the viewing time of shopping-related videos on YouTube has increased more than 5 times in the United States in the past 2 years.

Everything will depend on your call-to-action: each video must have one (and only one!). Think about the purpose of the video first, before shooting it and putting the call-to-action on.

Video is also an important part of the shopping experience:

• Wyzowl says 66% of consumers prefer watching a video over playing a product.
• Hubspot says 54% of consumers want to see more video content this year.
• More than 55% of shoppers use online video when shopping in a store, according to Google.

Are you launching a new product or service? Create a video to show how it works. 98% of users say they have watched an explanatory video to learn more about a product or service. That’s why 45% of businesses that use video marketing said they have an explainer video on their homepage. Of those businesses, 83% said their homepage explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no live text or video can. In addition, boring talking heads are no longer enough to get out of the clutter. Animated videos are a perfect combination of entertainment, nostalgia and simplicity. And they work.

However, it is important to have the right tone. In 2017, Wyzowl reported that 75% of consumers decided not to buy a product because the video voice over annoyed them. Length matters in video marketing as well. According to Social Media Examiner, 80% of marketers create videos that are 3 minutes or less.

Vidyard research shows that the average video retention rate is 52%, but the time people spend watching your videos depends on how long they are. About 68% of internet users will watch a corporate video if it is less than a minute. More than 20 minutes, You will only reach 25% of people.

Mobile Video Can Drive the Future of Brand Marketing

Mobile video is one of the key trends in recent years and will also in the coming years. According to data from The State of Online Video 2018 study, we find that video does not stop growing:

• In 2018, an average of 6.75 hours of video was viewed per week, compared to 5.75 hours in 2017 and 4.28 hours in 2016. Therefore, the growth is exponential. Adding up a full hour each year that passes.
• 85% of all Internet users in the United States watched video content at some point during the month through any of their mobile devices. ( Statista, 2018 )
• 54% of consumers want to see more video content related to the brands or businesses they follow. ( Hubspot, 2018 )
• 87% of marketers use video as a tool in their marketing strategy. ( Wyzowl, 2019 )
• What people most want to see on social media are videos related to the brands they like. ( Animoto, 2018 )
• According to 88% of marketers, they happy with the ROI of social media videos. (Animoto, 2018 )
• Video marketers get 66% more qualified leads per year. This means that video marketing is a high-interest lead generation channel. ( Optionmonster, 2019 )
• Users spend 88% more time on a website if it embeds video content than on one that does not have any video content. ( Forbes, 2018 )
• If consumers have video and text on the same page to learn more about a product or service, 72% prefer the audiovisual option. ( Wyzowl, 2018 )
• Video captivates more than text. 95% of the audience is more receptive to remembering a call-to-action if they have seen it on video, compared to 10% if they see it read. ( Forbes, 2017 )

Social Video Marketing Trends 2021

Lately, it seems like video, especially live video, is a part of every social media site. And it looks like social media users are responding. Facebook reports that it records over 8 billion video views per day and that newcomer TikTok averaged 1 million video views per day in its first year.

While Facebook is one of the top places small businesses and marketers share video content, it’s not the only major social video network.

According to Animoto, 90% of brands post videos on Youtube at least once a week and 83% share videos on their Instagram feed (80% share on Instagram Stories).

Increase Brand Awareness With Video Marketing

Video marketing is one of the best ways to get more sales, leads, and customers. In fact, videos have a lot of benefits. SEO experts believe that video content can help you rank higher on search engine result pages (SERPs). Here are some video marketing statistics from major brands and businesses.

Source — visme.co

• According to 94% of video marketers, video helped users better understand their service or product. (Wyzowl)
• Video ads were the first way for consumers to learn about a brand before making a purchase. (Animoto)
• 96 % of marketing experts have placed the ad spend on video. (Animoto)
• 86% of businesses now use video as a marketing tool. (Wyzowl)
• According to 70% of businesses, they’re making more videos now compared to the same time last year. (Animoto)
• 61% of marketers plan to increase their video spend in 2021. (Postclick)
• According to more than 70% of viewers, YouTube introduces them to new brands. (Youtube)

Source — digitalinformationworld

Now that we’ve covered the impact video content can have on consumer brand awareness and purchase intent, we’re going to take a look at the options you have for sharing your video content.

We will be focusing primarily on social media platforms, as there are so many social channels to choose from, but there are other great channel options outside of social media as well. The stats below can help point you in the right direction on where to share your video content:

• 77% of marketers have posted a video on IGTV. (Animoto)
• 41% of Marketers Use Instagram Stories Becoming More Important in the Last 12 Months. (Animoto)
• 1 in 4 consumers has made a purchase after seeing Instagram stories.
• Tweets with video attract 10 times more engagement than tweets without video. (Twitter)
• Promoted Tweets with Videos save over 50% on the cost per engagement. (Twitter)
• 31% of marketers planned to use video marketing on Twitter in 2021. (Wyzowl)
• People watch 2 million videos on Twitter every day. (Hootsuite)
• The third reason people use Twitter is for video consumption. (Hootsuite)
• Content on LinkedIn designed for silent viewing is 70%.
• YouTube has replaced Facebook as the # 1 platform that attracts consumers. (Animoto)
• YouTube has over 2 billion monthly users.
• The # 1 buying engine on social media is YouTube. (Animoto)

Video Marketing Trends for 2021 and Beyond

Source — socialmediamarketo

Video shakes email campaigns. When you are already creating videos, be sure to incorporate them into your email marketing campaigns. An introductory email that includes a video receives a 96% increase in click-through rate! It’s a great way to set yourself apart from the competition and get your point across.

If you want to know about tips from industry leaders for a successful video marketing campaign, you should create videos to generate leads. Get your videos discovered and rank better on Youtube and other video sharing sites.Generate awareness and drive traffic to your website.

A staggering statistic comes from Cisco: By 2020, there will be nearly a million minutes of video per second on the Internet. Cisco adds that by then 82% of all consumer web traffic will be video.

Video advertising is becoming more affordable and widespread. Video adoption is growing in part because of technological advancements, but also because it is easy to distribute around the world. Making marketing videos for your business takes creativity and storytelling knowledge. The cocktail of these components makes it possible to create real advertising miracles at a lower cost.

Source — storyboardthat

Creative and emotionally charged video advertising can be delivered to the internet in a matter of days, gaining millions of views. Be creative, or ask us to create video marketing strategy for your business.

More and more businesses are using video as a way to promote their products and services. With the average consumer viewing hundreds of ads each day, video marketing is becoming a powerful way to reach your target audience. Here are some data-driven facts about video marketing that you can use to make an informed decision when developing your online marketing strategy.

Video marketing is a great way to get the word out about your business and/or brand and these video marketing statistics 2021 show that the popularity of online video marketing has been steadily growing. If you’re not using video in your marketing at this point, you’re missing out on a huge opportunity.

Video has become a mainstay in the marketing world, and the numbers prove it. We’ve created a roundup of the latest video marketing statistics that show the power of video marketing. Whether you’re producing videos to promote your business or just want to keep up with the times, this post is a must read!